Define metrics
Select profitability measures such as gross profits, operating profitability, or cash-based alternatives. Each metric captures different aspects of firm performance and carries distinct empirical trade-offs.
A six-step process for translating academic evidence into practical analytical approaches.
Academic research examines multiple profitability constructs, each with distinct empirical properties. Gross profitability, defined as revenue minus cost of goods sold scaled by total assets, predicts returns with remarkable consistency across markets. Operating profitability, which subtracts additional operating expenses, offers a more conservative measure but with slightly weaker predictive power in some samples. Cash-based metrics avoid accrual distortions but introduce their own noise from working capital fluctuations. Return on equity reflects leverage effects and may conflate profitability with capital structure decisions. The choice among these alternatives depends on research objectives, data availability, and the specific questions being addressed. We present evidence for each and explain when one metric may be preferred over another.
Resources to help you engage with profitability research at your own pace.
Enroll in our advanced methodology workshop or schedule a strategy consultation to deepen your understanding of cross-sectional profitability research and implementation approaches.
We publish our data sources and methodological choices so you can replicate or challenge our findings.
We distinguish between in-sample patterns and out-of-sample evidence, never conflating the two.
We report conflicting studies and failed replications alongside supportive evidence.
We acknowledge that no anomaly is permanent and that structural changes can erode historical patterns.
We prioritize robustness over elegance, preferring simple models that survive stress tests.
We treat transaction costs and implementation friction as first-class concerns, not afterthoughts.
We encourage skepticism and invite readers to identify flaws in our reasoning.
We update our conclusions when new evidence warrants revision, without attachment to previous positions.